Fishing lures and bait

At Álvarez, your specialized fishing store, we know that a good fishing lure is key to attracting and fooling the wiliest species. Our artificial fish and lures category offers an immense variety of options designed to mimic the behavior of real prey, ensuring an exciting and successful fishing experience.

From vibrant crankbaits that imitate wounded fish to silent jigs that glide along the bottom, each lure has a unique purpose. In our selection, you'll find the perfect artificial bait for every technique and species, whether you're targeting freshwater predators like black bass and zander, or large marine predators like tuna and sea bass. To dive deeper into the topic, don't miss our guide on Types of spinning fishing lures.

How to Choose a Fishing Lure Based on Size and Use

Choosing the right lure depends directly on the size of the prey you want to imitate and the action you're looking for. Small, lightweight lures are ideal for smaller fish or when the fishing requires a more subtle approach. On the other hand, large, robust lures are designed to attract big predators.

• Hard Baits: These include crankbaits (deep-diving or topwater) and minnows. They are ideal for fishing for active predators. Choose a size that matches the natural prey in the area.

• Topwater Lures: Poppers, walk-the-dog lures, and frogs are perfect for when fish are feeding on the top layer of the water, creating action and noise.

• Soft Plastics: Highly versatile and realistic, they perfectly imitate crabs, worms, or small fish. Their flexibility and natural feel are very effective in all types of environments.

How to Choose a Lure Based on Fishing Location

The fishing environment is a determining factor for success. Choose the right lure based on the characteristics of the water and the bottom.

• Clear Waters: Use lures with natural colors and subtle actions that won't spook the fish. Clear soft plastics and minnows in silver or blue tones often work very well.

• Murky Waters: Opt for lures with bright colors (red, orange, chartreuse) that are more visible. Baits that emit strong vibrations or sounds (like rattling crankbaits) are also very effective at attracting the attention of fish in low-visibility waters.

• Rocky or Structured Bottoms: Jigs with lead heads or rubber lures are excellent for preventing snags.

• Areas with Vegetation: Topwater lures or plastic frogs are perfect for gliding over algae and lily pads without getting tangled.

Most Recommended Fishing Lure Brands

At Álvarez, we work with the most recognized manufacturers in the world, ensuring that every lure is a precision tool.

• Rapala: A legendary brand. Their lures, like the famous Original Floater, are known for their realistic action and proven effectiveness worldwide.

• Yo-Zuri: They stand out for their holographic finishes and advanced technology, which make them irresistible to many species. Their jerkbaits and artificial squid are very popular.

• Savage Gear: Famous for their hyper-realistic designs that perfectly imitate fish and other prey. They are ideal for anglers who are looking for visually stunning lures.

• Daiwa: They offer a wide range of innovative and high-quality lures, from soft plastics to poppers, with the reliability that characterizes the brand.

Explore our online store and find the perfect lure for your next adventure.